One day bid masterclasses

These classes are designed to help you get the most from your bid team.

Become better at Bids

Our one day bid masterclasses will provide you with a greater understanding of the techniques and tools to manage each stage of the bidding cycle. The classes can be tailored to meet your specific requirements that will build upon your fundamental strengths and underpin your future bidding strategies.

Aligned to APMP (Association for Proposal Management Professional) best practice, the classes are laced with practical examples and opportunities to put your new skills into practice.

Designed for those who are increasingly undertaking bid work in their job roles and have had no basic training, the classes will equip you with all the tools you need to become a more effective bid professional.

You will learn

  • How to choose the right opportunity
  • How to formulate win themes and bid strategy
  • The importance of kick-off meetings
  • How to write compelling bids
  • Our top-tips and do’s and don’t’s
  • Document design and formatting
  • What to do up to and after submission

    Bespoke have come to feel like an internal department, that are now an integral part of our team when it comes to putting complex tender submissions together. We know that they strengthen our chances of winning security tenders due to the work they do, which results in us being able to provide high quality tender responses.

Choose the modules to suit you

Select from the core modules to design a one-day masterclass for your exact requirements.

  • 1


    • What is the difference between a tender, bid and proposal?
    • What is an executive summary, a win theme or a value proposition?
    • When do you sell features, benefits or discriminators?
  • 2

    Finding Tenders

    • Public vs private sector tenders: where to look for them.
    • What are the different tendering procedures?
    • Contracts-frameworks-DPS-auctions.
  • 3

    Qualifying an Opportunity

    • The Bid/No Bid decision.
    • Tender acronyms – what do they all mean?
    • Compliance and pass/fail questions.
  • 4

    Adding Value

    • How can you add value to your bid.
    • Developing win themes.
    • One size does not fit all bids.
  • 5

    Preparing to Bid

    • Developing a bid library and the bid-ready checklist.
    • Organising your bid team.
    • Policies-references-accreditations-insurances-staff profiles.
    • Kick-off meeting and site visits.
  • 6

    Case Studies

    • What are case studies and when do you use them?
    • What to consider/include when drafting a case study.
    • How to structure a case study and tailor it to the tender.
  • 7

    Executive Summaries

    • When do you write an executive summary?
    • How to plan and structure an executive summary.
    • What to include and avoid in an executive summary.
  • 8

    Writing Techniques

    • The golden rules of writing bids.
    • Tone and style: active vs passive voice.
    • It’s all copy and paste, isn’t it?
    • Following instructions and providing evidence.
  • 9

    Planning Your Responses

    • How do you answer the quality questions?
    • Analysing the questions and planning your responses.
    • Example questions broken down.
  • 10

    Sample Response

    • Step-by-step approach to answering an example question.
    • Information gathering.
    • Drafting and building your response.
  • 11

    Reviews and Proofing

    • What are reviews for?
    • What are the different types of reviews?
    • When, how and who should proofread?
  • 12

    Formatting & Design

    • The importance of visual presentation.
    • Design principles for tendering.
    • Document structure, page design, and colour theory.
  • 13

    Lessons Learned

    • Getting feedback (internal and external).
    • Analysing the scores and feedback.
    • Learning for the next one.

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