Bid Masterclasses

These classes are designed to help you get the most from your bid team.

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Dave Jones Operations Director

Become Better at Bids

Our bid masterclasses will provide you with a greater understanding of the techniques and tools to manage each stage of the bidding cycle. The classes help to build upon your fundamental strengths and underpin your future bidding strategies.

Aligned to APMP (Association for Proposal Management Professional) best practice, the classes are laced with practical examples and opportunities to put your new skills into practice.

Designed for those who are increasingly undertaking bid work in their job roles and have had no basic training, the classes will equip you with all the tools you need to become a more effective bid professional.

You Will Learn...

  • How to choose the right opportunity
  • How to formulate win themes and bid strategy
  • The importance of kick-off meetings
  • How to write compelling bids
  • Our top-tips and do’s and don’t’s
  • Document design and formatting
  • What to do up to and after submission

    Bespoke have come to feel like an internal department, that are now an integral part of our team when it comes to putting complex tender submissions together. We know that they strengthen our chances of winning security tenders due to the work they do, which results in us being able to provide high quality tender responses.

We cover a wide range of topics...

These core modules form the basis of every masterclass.

  • 1

    What Is a Bid?

    • What is the difference between a tender, bid and proposal?
    • What is the 'Bid Lifecycle'?
    • How is a bid evaluated and scored?
  • 2

    Finding Tenders and Qualifying an Opportunity

    • Public vs private sector tenders: where to look for them.
    • Contracts-frameworks-DPS-auctions.
    • Compliance and pass/fail questions.
    • The bid/no bid decision.
  • 3

    Social Value

    • What is social value / CSR?
    • Why is social value important for my business?
    • Why does social value matter in bidding?
  • 4

    Pre-Bid Preparation

    • Developing a bid library and the bid-ready checklist.
    • Organising your bid team.
    • Policies-references-accreditations-insurances-staff profiles.
  • 5

    Case Studies

    • What are case studies and when do you use them?
    • What to consider/include when drafting a case study.
    • How to structure a case study and tailor it to the tender.
  • 6

    Creating a Win Strategy

    • How can you add value to your bid.
    • Developing win themes.
    • One size does not fit all bids.
  • 7

    Bid Planning

    • Bid planning and bid tools.
    • Tracking deliverables.
    • The importance of bid kick-off.
    • Customer communication.
  • 8

    Formatting & Design

    • The importance of visual presentation.
    • How to format a tender for online submission.
    • Utilising templates effectively.
  • 9

    Executive Summaries

    • When do you write an executive summary?
    • How to plan and structure an executive summary.
    • What to include and avoid in an executive summary.
  • 10

    Writing Techniques

    • The golden rules of writing bids.
    • Tone and style: active vs passive voice.
    • It’s all copy and paste, isn’t it?
    • Following instructions and providing evidence.
  • 11

    Planning Your Responses

    • How do you answer the quality questions?
    • Analysing the questions and planning your responses.
    • How to use the evaluation and scoring criteria.
  • 12

    Building and Refining Your Response

    • Information gathering.
    • Step-by-step approach to answering an example question.
    • Drafting and building your response.
    • Reviewing and proofing effectively.
  • 13

    Lessons Learnt

    • How and why to conduct internal wash-up reviews.
    • Analysing the scores and feedback.
    • Building an ongoing knowledge base.

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