Some firms advertise win rates in the nineties on their website. We believe these figures to be misleading. To provide an accurate win rate would require constant re-evaluation, with information being updated daily. We therefore do not publish our win rate. The majority of the bids we work on are successful, but we don’t offer any guarantees.
Sometimes clients will contact us and ask us to work with them on a highly speculative bid. If we feel that there are serious gaps we will highlight these and be honest about the chances of success.
However, we have had clients who have accepted this advice but requested that we work with them on a speculative bid anyway. We do occasionally succeed in helping our clients win such a bid, though inevitably including such bids when calculating win rates would make figures in the high nineties completely unrealistic.